US Army Announces New ‘Army Strong’ Slogan

The Army is replacing its recruiting slogan, "An Army of One,” with a new one it hopes packs more punch. It's now going with "Army Strong." Army Secretary Francis Harvey says the slogan will be the centerpiece of an ad campaign that will be launched in a month, timed to coincide with Veterans Day weekend.The new slogan is one of the results of a $200 million-a-year contract with a major advertising agency. Army officials acknowledge that it's hard to recruit during wartime, especially with the war in Iraq lasting far longer than officials had expected, and with US troops dying in battle nearly every day. Lt. Gen. Robert Van Antwerp, who oversees the recruiting effort, says the ad campaign won't gloss-over the dangers of war.